BOSS x Russel Athletic

Insight: Trick shots are the subject of international competition, both amateur and professional. They’re such a popular point of interest, that some fanatics will go to outlandish (real or fake) lengths to score the perfect goal.

Idea: To tease the launch of the BOSS collaboration with Russel Athletic, we tapped LA Laker, Dennis Schröder to star in a brand film. The spot was inspired by humorous ‘Trick Shots’, and featured Dennis shooting a basketball ball across the country in a series of comedic cuts as the ball made its way to the hoop. At the end of the video, Dennis appears below the hoop, catching his ball, with the tagline “Haters will say it’s Fake”, referencing two brands' unlikely pairing.