RALPH’S CLUB IMMERSIVE VIRTUAL EXPERIENCE, WEB & MOBILE
Agency: Havas, Annex88, Ekino
Client: Ralph Lauren, L'Oréal
Art Direction & Conceptual Development: Justin Farlo, Chris James
Creative Director: Reginald VanNurden
DP: Glen Luchford
UX/UI: Ekino, Studio6
Production: Adam Copeland, Tom Mishra
visit the full experience here!
Idea:
To launch Ralph Lauren’s new fragrance, Ralph’s Club, our team created an immersive virtual experience. The site is available to customers who purchased the fragrance, through a QR code on the perfume’s packaging. Taking inspiration from the roaring 20s and Downtown Manhattan, the virtual club experience is meant to be inviting, and accessible to all. The experience features numerous interactive components, including an Instagram filter, a music soundboard and exclusive video content from the campaign’s A-List cast: Fai Khadra, Lucky Blue Smith, Luka Sabbat, and Gigi Hadid.
