Creative Director | Experiential & Digital
HeratofNy_ROP.jpg

Heart of New York Campaign

❤️ of New York Campaign Client: Bloomingdale’s Role: Videographer, Editor, Art Direction Photography: Greg Kadel + Danielle St. Laurent Art Direction: Emily Swift Design: Marie Castiglione + nita Drumming Copy: Steven Jessop + Drew L. Taylor

❤️ of New York Campaign
Client: 
Bloomingdale’s
Role: 
Videographer, Editor, Art Direction
Photography: Greg Kadel + Danielle St. Laurent
Art Direction: Emily Swift
Design: Marie Castiglione + nita Drumming
Copy: Steven Jessop + Drew L. Taylor

A series of love letters to New York City and the Bloomingdale’s 59th Street Flagship Store

Sarah Jessica Parker reflects on her early days in NYC and launching her brand at Bloomingdale’s 59th Street

Elaine Welteroth, editor and activist, dishing on her NYC loves

Christy Turlington Burns, model and founder & CEO of Every Mother Counts, gets nostalgic about Bloomingdale’s 59th Street