Hennessy Arena 2024 | ASW
Hennessy took over the historic Hilbert Circle theater in Indy, putting basketball on stage and celebrating NBA ASW’24. I had the privilege of leading creative and design builds for the NBA and Hennessy partnership showcasing the refreshed brand visual identity, a Mitchell & Ness x Hennessy collaboration, debuted by LeBron James, and premiering the new cocktail strategy. Complete with an WNBA 2 on 2 game, Hennessy Arena ASW ‘24 was the event of the weekend garnering huge social media buzz and breaking through in culture in a big way. Following the success of ASW in Indianapolis, we took the production on tour in partnership with the NBA, activating in San Francisco, Dallas and Atlanta.
Creative Director: Justin Farlo
Design Director: Philip Siverding
Account Director: Kam McCullough
Sr Account Manager: Samantha Moreira
Senior Experiential Producer: Alex Mendoza
Associate Strategy Director: Eric Williams
Sr Graphic Designer: Hailey Tortorella
