BLOOMINGDALE’S x NINTENDO PARTNERSHIP
Agency: Annex88
Client: Bloomingdale’s
Role: Art Director
Animation: Pet Gorilla
We developed interactive Instagram Stories featuring Mario in partnership with Nintendo.
As viewers watched, they would be instructed to ‘tap’, simulating live-action gameplay.
Exclusive campaign products were found throughout the story when toggled by Mario.
Viewers would have the opportunity to swipe up and shop for those products at the end.
