Hennessy | Made for More
Hennessy | Made for More Tour & Festival
Role: Creative Director
Making Hennessy more than just a cognac.
To reshape perceptions, showcase the cognac’s mixability, and introduce a new, lighter, brighter, and fresher visual identity, we created the Made For More Tour—a multi-city experience that brought immersive cocktail reinterpretations to key markets like Texas, North Carolina, South Carolina, Georgia, and Florida, as well as major music festivals like Gov Ball, Lollapalooza, Afro Nation, and Broccoli City. At each stop, consumers experienced Hennessy in a “Lighter, Brighter, Fresher” way, sampling premium cocktails, playing branded lawn games, getting custom Hennessy nail art, winning exclusive merch, and more.
