Spotify | Feelin’ Myself: Video, OOH
Client: Spotify
Creative Director: Justin Farlo
Director of Production: Irina Dvalidze
Sr. Project Manager: Brooke Blann
CEO of D'ART Shtajio: Arthell Isom
Animation Studio: D'ART Shtajio
Strategy: Adenike Adelekan
“The last few years have proved monumental for women in hip hop, and its overlaps with the rest of popular culture have pushed more female rappers to the forefront than ever before.” - Fader.
I worked with Spotify to bring their female rap-focused Feelin' Myself playlist to life, by teaming up with Japanese anime studio D'ART Shtajio. I had the opportunity to direct 4 films, inspired by the ubiquitous and powered-up character transformations in anime. Videos featured Megan Thee Stallion, Ice Spice, GloRilla, and Flo Milli showing each artist transforming from their everyday characters into full superhero mode as an homage to the power of iconic women in rap.
