With less than a month between site visit and showtime, we brought the Nike basketball community together through brand legends, current superstars, local heroes, the best high school players in the country, and the extended Nike culture and entertainment family. In addition to planning and operating the Lincoln Center activation, we hosted athletes and talent alike, featuring appearances by @carmeloanthony, @easymoneysniper, @dbook, @sbird10, @travisscott, and so many more.
I collaborated with Philip Sieverding to design an immersive dinner experience on the court, hosted by Chef Kwame Onwuachi. We also developed seeding kits featuring Nike product.
