TikTok | VidCon 2023
TikTok tasked us with creating three activations for 2023 Vidcon in Anaheim, California. Inspired by the vastness of the app, we came up with the TikTok Galaxy- where guests can get lost in its various dimensions.
Associate Creative Director: Justin Farlo
Senior Art Director: Mau Patarroyo
Associate Director of Production: Mur Alexander
Senior Experiential Designers: Madeline Deaton, Zachary Friedman
Senior Account Manager: Sabrielle Lezeau
Senior Strategist: Sanyu Lubogo
Senior Producer: Mallory Richey
Senior Graphic Designers: Kristy Lawrence, Kelsey Cadenas
Agency: Game Seven
TikTok Galaxy VIP Creator Lounge - an oasis at Hyatt for select creators to unwind from the craziness of the convention, with good music, catered food and drink, a stargazer lounge and tons of interactive programming.
Hybrid booth/lounge located on the Creator Track floor of VidCon Convention Center, named the “TikTok Galaxy Creator Lounge.” It was an explorative journey for guests to learn about Effect House, Live Shopping, TTCM , TT EDU & much more.
